![]() Automate time-consuming, repetitive manual tasks.Surface insights about customers to improve marketing efforts.Deliver marketing and promotional materials (e.g., via email marketing, social media, etc.). ![]() Turn customers into leads that can be nurtured through the sales funnel.In general, marketing software helps organizations perform the following functions: This guide will help you understand your many options and make an informed purchase decision. If you’re new to marketing software, this breadth of options can feel daunting. In fact, some experts estimate the greater marketing technology landscape now has close to 2,000 vendors across nearly 50 categories. Today, there are a plethora of software options to help marketers manage and optimize digital campaigns. Over the years, new categories of marketing software have emerged to support this shift. As more consumers go online to look for information and research products, more marketers are focusing on digital strategies. ![]() The marketing technology landscape is growing and diversifying.
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